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We're versatile storytellers passionate about food, wine and travel
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We work with the companies and personalities that work in hospitality, broadly defined,
including restaurants, hotels, destinations, food, wine and spirits, events and festivals and cruise lines

Avuá Cachaça
Artisinal cachaça brand, Avuá Cachaça, wins the 2014 World Cup as champion of Brazil’s national spirit
Initiative: Promote Avuá Cachaça and establish the brand as the leading artisanal cachaça by leveraging the 2014 World Cup in Brazil to bring media awareness to the spirit category, while create compelling content that engages media throughout the games and beyond.
Approach:
- Aligned the brand with key influencers in the spirits industry to validate the rise of the cachaça category and the quality of Avuá
- Extensive pre-World Cup planning, delivering information to media and influencers about the events and menu placements nationally
- Positioned Co-Founders Nate Whitehouse and Pete Nevenglosky and Investor Justin Noel as experts on the cachaça category
- Planned and executed “Cachaça Crawl” media event, providing A-list media an opportunity to meet the co-founders; sample the spirit in a variety of settings; and meet industry supporters that substantiate Avuá Cachaça’s versatility in cocktails
- Conducted desk-side meetings in brand’s key markets and sent top-tier journalist to Brazil to visit the distillery and cane plantations
Select Results:
- Within less than 1 year: more than 339 million total media impressions; 104 unique news features
- Secured print feature on the cover page of The Wall Street Journal and exclusive brand cocktail demonstration video on com’s “WSJ Live” channel and product review on Dow Jones Marketwatch’s “Weekend Sip” channel
- Secured Bloomberg TV segment that garnered 6,861,571 impressions, featuring an industry expert to discuss the category
- National brand features in: com, FWx.com, USA Today.com, Departures.com, Esquire, Huffington Post, Maxim, Mental Floss, Men’s Health, Men’s Journal, Robb Report, Saveur, Penthouse, and many more
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