Napa Tourism Improvement District/City of Napa

These fully formed conceptual ideas were part of the Napa Tourism Improvement District’s rebranding initiative to promote the city as the hub of the Valley and drive more tourism to the center of town. The design of the logo, brochure, and website focused on the cultural aspects and nightlife of the city of Napa. The event posters were designed to reinforce the rebranding efforts, with a strong focus of the cultural offerings and nightlife in the urban center of the valley.