Wagstaff Worldwide Creative Services provides our clients with a resource for all their creative needs: logo design and brand identity, website design and programming, advertising and collateral materials, signage, menus, posters, flyers, invitations, and e-newsletters. The focus of this broad range of services is to extend the capacity of Wagstaff Worldwide to contribute to both creating and managing the brand evolution of our clients. Grounded firmly in the understanding that every exposure to a message–from the simplest poster to the most complex ad or site, contributes to the customer’s impression and assessment of the brand–we are laser focused on establishing clients’ brand objectives, targets, and strategies for each assignment. And then executing to those strategies, offering clients alternatives backed by strong recommendations and cost estimates, demonstrating flexibility in approach to accommodate the realities of the marketplace.
The conviction that brand consistency is critical to an organization’s success is deeply embedded in our work. Having established a brand platform, our process dictates that each new executional element pass through a filter that ensures compatibility with the brand guidelines, tone of voice and visual code. This discipline, fundamental to our methods, ensures the consistency that allows customers to build that accumulation of brand cues, almost all in their subconscious, that become the basis of the reassurance they obtain from association with a desirable brand.