FOOD & WINE'S BEST NEW CHEFS

In 2010, Wagstaff Worldwide client John B. Shields of Town House in Chilhowie, VA, was named one of the Food & Wine magazine’s Best New Chefs. This caps a decade during which several of Wagstaff Worldwide's clients were awarded this prestigious honor, highlighting our unparalleled relationships with the media. In 2008, Chef Jeremy Fox of Ubuntu in Napa, CA, and Chef Giuseppe Tentori of Boka in Chicago were both named Best New Chefs by the magazine. In 2007, Wagstaff client Chef Gavin Kaysen of El Bizcocho at the Rancho Bernardo Inn in San Diego was named a Best New Chef, and in 2006 and 2005, Chef Douglas Keane of Cyrus Restaurant in Healdsburg, CA, and Chef Christophe Emé of Los Angeles’ Ortolan were both honored, respectively. In 2002 and 2000, two of the 10 chefs named the year’s best were also Wagstaff Worldwide clients.

ESQUIRE’S BEST NEW RESTAURANTS

In 2008, Wagstaff was proud to represent three of the 20 Esquire magazine "Best New Restaurants": Plumed Horse in Saratoga, CA, and Luce and Spruce in San Francisco. In 2007, one of Wagstaff's clients, LarkCreekSteak in San Francisco, received this honor, while in 2006, two Wagstaff clients were represented: Bong Su Restaurant & Lounge in San Francisco and Summit at the Broadmoor Hotel in Colorado Springs. In 2005, three Wagstaff clients—Butter in Chicago, Cyrus in Healdsburg, CA, and Ortolan in Los Angeles—were bestowed the honor, while Chef Douglas Keane of Cyrus was named Chef of the Year. These achievements demonstrate Wagstaff Worldwide's commitment to working with the finest clients throughout the country, and speak to our extensive network of media relationships that consistently results in national and local A-list media placements.

TRUMP INTERNATIONAL HOTEL & TOWER CHICAGO: FROM PRE-OPENING TO GARNERING AWARDS

In May 2007, Wagstaff Worldwide was retained to handle the public relations campaign for the Trump International Hotel & Tower Chicago. First task: to announce the completion of initial hotel phase construction to members of the city and trade, as well as to local, regional and national press. Capitalizing on an opportunity of an upcoming Chicago visit by the Trump family, Wagstaff coordinated a press conference in less than two week's time. Working in tandem with the hotel's marketing staff and the communications team of Koenig & Strey GMAC Real Estate, Wagstaff distributed a media advisory and press release about the conference to a carefully crafted set of influencers and media. After extensive follow-up with target invitees, the press conference was a resounding success. The result: more than 65 members of the media attended and covered the conference, from the Chicago Tribune and FOX Network News, to The New York Times and CNN. Representatives from the Greater North Michigan Avenue Association, the Illinois Hotel & Lodging Association, the Department of Cultural Affairs and the Illinois Department of Tourism were also in attendance to support the cause and bring the news of the hotel's opening back to their respective offices.

This was the first of three successful press conferences that have since been executed on Trump's behalf by Wagstaff. The second came in April 2008, with the official ribbon-cutting ceremony for the hotel, and the third was held in October 2008 to mark the topping off of what is now the second tallest building in North America. Each press conference has continued to grow in size, scope, and breadth of coverage, with the most recent resulting in nearly 300 attendees; live remotes throughout the day from CNN and FOX Business Network; one-on-one exclusive interviews with the Trump family; a cover-story feature in the Chicago Tribune and ensuing coverage in hundreds of print, television, and online news outlets. In its first year of opening, the hotel was also named to Condé Nast Traveler's "Hot List"; was cited as one of the "Best Hotels for Business" by Fortune magazine; and named one of the "World’s 50 Best New Hotels" by Forbes Traveler.

SOCIAL MEDIA SUCCESS STORIES ACROSS THE COUNTRY

Below is a sampling of successful ways Wagstaff has incorporated social media into public relations campaigns for its clients:

St Julien Hotel and Spa, Boulder, CO
In early 2009, St Julien Hotel and Spa and Wagstaff Worldwide brainstormed ideas on how to celebrate Earth Day at the hotel. An environmentally conscious hotel that is aiming to be zero waste by 2010, St Julien felt strongly about supporting Earth Day by planting of trees in the nearby Rocky Mountains. Capitalizing on this effort and understanding the potential for increased media exposure, Wagstaff suggested that the hotel offer to plant a tree for every new fan that joined the hotel's Facebook page on Earth Day. To get the word out, Wagstaff crafted a media alert and targeted online media to tell them about the initiative. Not only did this campaign double the number of St Julien's Facebook fans and spark great conversation between them and the hotel, it also caught the eyes of online media, including HotelChatter.com and DealBase.com. In addition, Jeff Weinstein, editor of Hotels magazine, dedicated his entire "Viewpoint" column to this campaign on the magazine's Web site, calling it "fresh, creative, viral, and forward-thinking."

ZED 451, Chicago, IL
In strategizing a social-media component for ZED 451's 2009 public relations agenda, Wagstaff Worldwide suggested setting up a branded Twitter account for the Chicago restaurant. To get started, Wagstaff trained ZED 451 staff members, including the general manager, on how to post tweets and use applications such as TweetDeck, in addition to how to manage the account settings and set up the profile to utilize images of the restaurant as its background. Within one week, the restaurant had 200 followers. In their first month of using the application, ZED 451 had booked five private parties at the venue via Twitter. In addition, they hosted an event for their Twitter followers, celebrating the launch of a new bar menu and spring cocktail selection. Scheduled from 5-7 p.m., by 5:30 p.m. there was a line around the front of the restaurant of people waiting to get in. Building on their initial success with Twitter, ZED 451 continues to actively tweet and develop special promotions in conjunction with Wagstaff. After only eight weeks online, the restaurant had nearly 900 followers.

Royal/T, Los Angeles, CA
In April 2009, Royal/T, a 10,000-square-foot mixed-use café, art space, and retail store in Culver City asked Wagstaff Worldwide to generate additional visibility and guest attendance for an upcoming circus-themed performance event at the venue. Utilizing the agency's exceptional relationships with A-list media, Wagstaff targeted coverage in influential local outlets to get the word out, making sure to include a link to the café's Facebook profile in the materials it sent out, as well as advising the café to include the link in their own collateral. As a result, numerous high-profile online outlets—including DailyCandy.com, RareDaily.com, and AOL's When.com—ran items in the days leading up to the event, resulting not only in a sold-out attendance of 400 guests but also a 35% increase in new fans to Royal/T's Facebook page.

A “NATURALLY RAISED” PR CAMPAIGN FOR CHIPOTLE’S
“FOOD WITH INTEGRITY”
Since 2008, Wagstaff Worldwide has represented Chipotle Mexican Grill in the Pacific Region (Northern California, Southern California, and Nevada) and the Midwest Region (Minnesota, Wisconsin, and Illinois) encompassing over 25% of the national restaurant company’s nearly 1,000 restaurants throughout the United States and Canada. Wagstaff’s approach includes an integrated, two-pronged PR campaign for Chipotle that capitalizes on the media relationships we have cultivated over the last 11 years.

The top-level goal of the PR campaign is to ensure that messaging on a national level is consistent in each of our markets, and to secure local coverage on Chipotle’s key tenants, such as their commitment to what they term “Food With Integrity.” This philosophy runs throughout Chipotle’s operations—from sourcing over 62 million tons of naturally raised meat in 2009 and initiatives for locally sourced produce to their human resources and “people culture” mentality. “Food With Integrity” is an undercurrent to all of our media outreach in the markets we represent, and we have successfully garnered print coverage in the Los Angeles Times “Food” section, as well as multiple television segments on ABC 7’s “View from the Bay” (San Francisco), KTLA 5 (Los Angeles), KVVU 5 (Las Vegas), and a radio segment on WBEZ-FM (Chicago Public Radio), among others. This message was also highlighted in our pitching media on Chipotle’s sponsored screenings of “Food, Inc.,” a documentary addressing the state of the nation’s food-production industry, in EaterLA.com (Los Angeles), Examiner.com (San Francisco), KIIS-FM “On-Air with Ryan Seacrest” (Los Angeles), SacBee.com (Sacramento), and OCRegister.com (Orange County), among others.

The second prong of our PR campaign consists of supporting local promotions, new menu roll-outs, and Chipotle’s restaurant opening schedule. Wagstaff has executed over 45 new restaurant openings since we started working with Chipotle, and, in addition to local television coverage, we have secured print and online coverage in the Los Angeles Daily News, San Jose Mercury News, Orange County Register, Pasadena Weekly, Las Vegas Weekly, Alameda Journal, Desert Sun, Glendale News Press, Modesto Bee, Downtown Journal (Minneapolis), LATimes.com, Thrillist.com, Metromix.com, and more. Wagstaff launched Chipotle’s Kid’s Menu test in the fall of 2009 in the Sacramento and Wisconsin markets, securing three “Good Day Sacramento” segments on the local CBS affiliate, and print coverage in the Sacramento Bee and the Sacramento Business Journal. In addition, Wagstaff supports Chipotle’s participation as a food sponsor at celebrity and tastemaker events by securing coverage in celebrity weeklies including Ok! and US Weekly.

RANCHO BERNARDO INN TURNS GUESTS INTO “SURVIVORS” AND GARNERS NATIONAL BUZZ
In early 2009, Rancho Bernardo Inn in San Diego decided to develop a fun package to help attract guests to the property in the midst of a national economic downturn. While some hotel packages simply reduced services with the price, Rancho Bernardo Inn wanted to allow their guests to decide what they were willing to go without in exchange for a lower room rate. The result was dubbed the “Survivor” package, and guests were asked to choose which amenities they were willing to forego. This meant that they could secure 10% off for choosing not to have an honor bar, or continue removing items from the room for additional discounts. If guests chose to remove all the furniture, including the bed, they could reserve a room for just $19. To announce this unique offering, Wagstaff crafted a press release and worked with Rancho Bernardo Inn General Manager John Gates to first post details on his recently launched Twitter account under the name “GM Gone Mad,” which would additionally help him and the resort attract followers on the social-networking site. Through the strategic launch of the package, Wagstaff was able to secure local, national, and international placements for the package online and in print, including such publications as the San Diego Union-Tribune, AOLTravel.com, Hotels.com, Los Angeles Times, Washington Post, Riviera San Diego, and Reuters. Wagstaff also secured television and radio segments on CBS’s “The Early Show,” FOX Business Network’s “Money for Breakfast,” CNN, NBC’s “Today,” and on National Public Radio’s “The Marketplace,” among others. The result was an equivalent of $8 million worth of advertising placements for the resort. Thanks to the media buzz, “Rancho Bernardo Inn” as a Google search term increased 500% during the life of the package, and the property booked over 700 room nights. Additionally, Gates added hundreds of new followers on Twitter, where he continues to tweet regularly about the resort and ongoing promotions.

THE U.S. GOES MAD FOR HEWITSON’S SOUTH AUSTRALIAN SHIRAZ
Celebrated South Australia winery Hewitson Wines hired Wagstaff in 2009 to execute a two-pronged public relations campaign for the U.S. launch of its highly anticipated, limited-vintage 2006 “Mad Hatter” Shiraz. Wagstaff was retained to secure media coverage surrounding the vintage’s upcoming availability in the States, as well as to execute a series of trade and consumer wine-tasting events, hosted by proprietor Dean Hewitson, in New York, Chicago, San Francisco, and Los Angeles. Through our network of industry relationships, Wagstaff was able to secure Kimpton Hotels and Restaurants as a partner in the campaign, coordinating with the company’s corporate team to execute both the trade and consumer wine events at their hotels in each city. From invitation development to menu planning, Wagstaff worked closely with the Hewitson team, Kimpton, and the company’s offices in New York, Chicago, San Francisco, and Los Angeles, to manage all aspects of this multi-city tour, ensuring the flawless execution of each event. Wagstaff also coordinated with local wine retailers in each market to further promote the consumer events via in-store marketing. Through these strategic partnerships, concerted media outreach, and the development of an impactful social media campaign utilizing Facebook and Twitter, Wagstaff secured media placements and calendar listings in local, regional, and national publications, as well as online outlets. Media exposure included prominent Hewitson product placement in a 15-minute, Mad Hatter-themed segment on NBC’s “Today” show, coverage in the Los Angeles Times, Dining Chicago, 7X7, GrubStreet.com, SFCityDish.com, NYBarFly.com, Gayot.com, and many more.

INTERCONTINENTAL SAN FRANCISCO BECOMES THE BRAND’S MOST SUCCESSFUL OPENING IN NORTH AMERICA

In the summer of 2007, Wagstaff Worldwide was retained to handle the public relations for the InterContinental San Francisco, the largest hotel to debut in the city in nearly a decade. Taking advantage of the lead time before the hotel’s scheduled February 2008 opening, Wagstaff built into its public relations campaign a variety of tactics designed to generate buzz and secure media placements as a way to drive occupancy, the hotel’s main goal. The campaign included hosting over 40 hard-hat tours and distributing press releases that consistently updated leisure, and trade media on the progress of the property’s different offerings—from the restaurant to meeting areas and the spa. Separately, Wagstaff leveraged the career of General Manager Peter Koehler, emphasizing his strong ties to San Francisco’s hospitality community, to secure stories in local publications such as the San Francisco Business Times, San Francisco Chronicle and San Francisco Examiner. Prior to opening on February 28, 2008, Wagstaff had secured placements in multiple trade and consumer outlets across the country, including USA Today, Meetings West, Delta Sky, Smart Meetings, Hotels, The Meeting Professional, and Hotel & Motel Management. In addition, the hotel was sold out for the first three days it was open. By the end of 2008, occupancy rates had exceeded the hotel’s expectations, making the InterContinental San Francisco the most successful opening in North America for the InterContinental Hotels Group brand to date.

HELLO KITTY TURNS 35 AT ROYAL/T!

In October 2009, Sanrio tapped Wagstaff Worldwide’s client Royal/T—a 10,000-square-foot mixed-use art exhibition space, retail store, and Japanese “cosplay” maid café in Los Angeles—to exclusively house “Three Apples,” a multi-dimensional exhibition and celebration of all things Hello Kitty like nothing the U.S. consumer market had seen before. With a multi-tiered PR strategy in hand, Wagstaff Worldwide confirmed over 70 A-list media guests for the “Three Apples” grand opening party on October 23, 2009. The party saw over 1,000 attendees, including celebrity guests such as Paris Hilton, Kimora Lee Simmons, Dave Navarro, Amanda Bynes, and Pete Wentz. Over 80,000 people from all over the world visited the exhibit during its subsequent three-week run. At the grand-opening event, Wagstaff maximized the party’s potential and coordinated four simultaneous live TV segments, bringing added exposure and visibility to the launch of this much-anticipated and one-of-a-kind exhibit. With all the added buzz, Royal/T reported over $40,000 worth of sales in the pop-up store on the first day of the exhibit. During the fall, Wagstaff Worldwide secured over 100 print, online, radio, and TV placements in A-list local, national, and international media outlets, including DailyCandy.com Los Angeles, FOX-11 News, NBC-4, KTLA-5 News, E! “That Morning Show,” KPCC 89.3 FM, People, NYTimes.com, Associated Press, C magazine, Los Angeles Times, 944, Angeleno, and WHERE Los Angeles, among others. This not resulted only in Royal/T having huge lines of eager fans, consumers, and media waiting to attend the exhibit on a daily basis, but they also saw an overall 45% increase in new fans and followers to Royal/T’s Facebook and Twitter pages.

AN INTEGRATED PR CAMPAIGN YIELDS RESULTS FOR THE VEGGIE GRILL

When Wagstaff Worldwide first started working with The Veggie Grill in the spring of 2009, the premium fast-casual restaurant was looking to increase business at its newest locale in Irvine, CA. Wagstaff took an integrated approach to the PR campaign, using traditional media placements to promote the new location while also supporting the restaurant's presence on Facebook and Twitter. Within the first three months, Wagstaff secured a live grilling segment on KTTV-Fox 11's "Good Day L.A.," several mentions on KIIS-FM 102.7 in Los Angeles, and stories in local Orange County outlets, including the Orange County Register and Orange County Family. As a result, these traditional media placements led to the increased attention for the restaurant's social media presence and translated into a clear benefit for The Veggie Grill. In just 90 days, The Veggie Grill’s Twitter page grew from 1,320 followers to 8,407 followers, its Facebook page had doubled its number of fans, and the company saw a 40% increase in business at its new location. In addition, during the month of June, The Veggie Grill enjoyed four of its most successful days in its three-year history, and, in just one afternoon, served as many as 5,000 guests for lunch at its three locations.

THE ROYAL HAWAIIAN, A LUXURY COLLECTION RESORT, CELEBRATES HISTORIC RENOVATION

After the famed "Pink Palace of the Pacific" closed its doors in June 2008 to undergo an unprecedented renovation, the resort brought Wagstaff onboard to create a national public relations campaign highlighting the historic property’s complete makeover. Wagstaff created a proactive public relations agenda to highlight the renovation, architecture, design, one-of-a-kind luxurious appointments, as well as services. In the six months leading up to the Royal Hawaiian's re-opening, Wagstaff secured feature placements on NBC's "Today Show," in The New York Times, San Francisco Chronicle, and three placements in the Los Angeles Times. Opening announcement items were also featured in Modern Bride, Food & Wine, Travel + Leisure, Celebrated Living, Travel Agent Magazine, and Smart Meetings. Following the celebrity-studded gala in the winter of 2009, placements were secured on all local news broadcasts, on E! Online, and in Us Weekly. Additional upcoming placements include Condé Nast Traveler, Robb Report, Destination Weddings & Honeymoons, and Travel + Leisure.

CORKBAR DRAMATICALLY INCREASES BUSINESS WITH "TEST KITCHEN TUESDAY"

In May 2009, Corkbar, a wine bar in downtown Los Angeles, asked Wagstaff Worldwide to develop a promotion that would increase their business on Tuesday evenings—typically a slower night for the wine bar. After brainstorming with the company's three nationwide offices, Wagstaff suggested the team implement a "Test Kitchen Tuesday" promotion, for which Corkbar chefs would develop a small dish not regularly on the menu and offer it for just $2 every Tuesday. Offering dishes inspired by whatever the chefs saw at the farmers' market that week, this event was designed to allow the team to flex its culinary muscles while also presenting patrons with new and interesting menu items at a great price. Following distribution of a press release announcing the new promotion and strategic outreach and follow up by the Wagstaff team, including regular Facebook and Twitter updates, Corkbar began to see results: one month after the first Test Kitchen Tuesday, business on Tuesday nights increased over 100%, and overall business in the month of June was up 11.5%. In addition, Wagstaff secured media coverage of the promotion in print, online, and broadcast outlets, including KCAL-9 "News at 10," KABC-7 "Eyewitness News," Los Angeles Times, Angeleno, UrbanDaddy.com, EaterLA.com, Metromix.com, RareDaily.com, TheRundown.com, and more.

LARK CREEK RESTAURANT GROUP RE-INVENTS FLAGSHIP RESTAURANT, RESULTING IN A 600% INCREASE IN BUSINESS

Wagstaff has represented the Lark Creek Restaurant Group’s Bay Area restaurants since 2003, continually securing A-list placements for each concept in consumer and trade media, as well as publicizing the launch of their new restaurants in the region. The group encompasses 10 restaurants throughout the Bay Area, including One Market, LarkCreekSteak, and Yankee Pier, as well as Bradley Ogden at Caesars Palace in Las Vegas. After nearly 20 years in operation, the group decided to close their iconic fine-dining destination, The Lark Creek Inn, in May 2009 and re-imagine the historic space as a casual, neighborhood restaurant to be called The Tavern at Lark Creek. Working closely with the restaurant group’s executive team to formalize a strategic public relations plan for this momentous occasion, Wagstaff successfully secured pre-opening press in top local outlets, followed by placements in over two dozen A-list publications and online outlets, including strategically timed feature stories in the San Francisco Chronicle, Nation’s Restaurant News, and on DailyCandy.com and UrbanDaddy.com. Wagstaff also facilitated a partnership with the Corte Madera Larkspur School Foundation, a nonprofit organization that provides funds to local middle schools, to host a sold-out restaurant-opening dinner attended by more than 200 members of the Marin County community. Within the first two months after re-opening in June 2009, The Tavern at Lark Creek’s business had already exceeded expectations, with a 600% increase in covers from its time as The Lark Creek Inn.

WAGSTAFF HEATS UP NBC’S “TODAY” SHOW

Utilizing our diverse client list and our relationships at NBC’s “Today,” Wagstaff enjoys a fruitful working relationship with the show’s producers, often finding creative ways that clients can participate on the highly rated morning program. In 2009 alone, three of Wagstaff’s clients have appeared on “Today.” In October, in honor of National Mad Hatter Day, Wagstaff worked with producers to showcase the newly released Hewitson Mad Hatter Shiraz. In May, Miramonte Resort & Spa, located in Indian Wells, CA, participated in the “Everyone Has a Story” series, awarding a woman with a debilitating disease a trip to the resort with her family. In February, Wagstaff secured a cooking segment for Chef Tory McPhail of Commander’s Palace in New Orleans surrounding Mardi Gras. These segments built on past experiences working with “Today” producers to secure three chef segments the week of July 4, 2007. For this, Wagstaff’s Chicago, Los Angeles, and San Francisco offices pitched “Today” on a series featuring grilling techniques from around the world. The producer picked up the series and invited three of Wagstaff’s clients for live, on-air grilling demonstrations, including Innovative Dining Group’s Katana restaurant in Los Angeles for Japanese grilling; Summit at The Broadmoor in Colorado Springs, CO, for French grilling; and Viand in Chicago for Greek grilling. After the initial grilling segment, the chef from Viand appeared on “Today” on two additional occasions in 2007 and 2008.

WAGSTAFF HITS THE GROUND RUNNING WITH TOURISM WESTERN AUSTRALIA

In November 2008, Wagstaff Worldwide was retained to handle the public relations campaign for Tourism Western Australia, with the state set to make its big screen debut in Baz Luhrmann's epic film Australia later that month. Utilizing the agency's vast network of national, regional, and local travel contacts, Wagstaff Worldwide was able to immediately secure coverage in the travel sections of two of the country's most widely circulated newspapers: USA Today and the Los Angeles Times. Building on this momentum and the excitement generated from the movie, Wagstaff Worldwide then arranged desk-side media visits with influential editors and writers from publications including Robb Report, Travel + Leisure, Bon Appétit, Budget Travel, and Food & Wine as representatives from the state traveled to the United States for the annual "G'Day USA" media marketplace in January 2009. With extensive follow-up, Western Australia is currently set to receive coverage in several high-profile publications, including a cover story and a 10-page feature in Condé Nast Traveler, as well as confirmed coverage in Travel + Leisure and Food & Wine—all within the first three months of working with Wagstaff.

LIGHTNING STRIKES AT THEWIT HOTEL

Is it possible for lightning to strike in the Chicago Loop? If you are theWit Hotel and its three food and beverage venues, including ROOF, cibo matto and STATE AND LAKE, each retained by Wagstaff Worldwide in the Spring of 2009, the answer is a verifiable ‘yes.’ In just four short months since the hotel’s opening, Wagstaff Worldwide has secured features in The New York Times, the Chicago Tribune, the Chicago Sun-Times, Fox Business Network, BizBash magazine, MSNBC.com among many more. As a result, theWit has realized financial performance far exceeding the strongest projections ownership could have hoped based on statistical industry data. Within the second month of operation theWit had stormed to the top of its competitive set of hotels in the key indicator metrix of occupancy and revenue per available room. A market penetration index of over 100%, demonstrating a dominance of performance over competitor hotels by segment is almost unheard of within a property's inaugural year's fiscal schedule. The food and beverage outlets while receiving rave critical review have also been blessed with revenue actually tripling and quadrupling forecasted performance.

INNOVATIVE DINING GROUP “STEAKS” A CLAIM ON SUNSET

In June 2009, Innovative Dining Group (IDG) opened its new BOA Steakhouse on Sunset Boulevard on the border of West Hollywood and Beverly Hills. The impressive 13,000-square-foot restaurant was IDG’s biggest to-date, boasting a 4,000-square-foot patio, two private dining rooms, and the Club Room, a cocktail lounge with tables that flip over to become backgammon tables. To launch the space and offer a sneak peak to a targeted demographic of Hollywood’s elite, Wagstaff initiated a partnership with the Los Angeles Film Festival to produce the first-ever dinner to kick off the festivities and celebrate three of the 2009 festival’s keynote films. The star-studded opening event was hosted by an industry panel including Hollywood power couple Scarlett Johansson and Ryan Reynolds. Celebrity attendees included Dustin Hoffman, Jon Voight, Elisha Cuthbert, Regina King, and Dermot Mulroney, among others. Wagstaff also brought in Casa Noble, an ultra-premium tequila brand and Wagstaff client, to do an exclusive tasting for guests. Results included celebrity post coverage of the event in OK!, as well as coverage on the restaurant’s opening in outlets such as Los Angeles Times, Los Angeles Magazine, Angeleno, LA Confidential, VanityFair.com, UrbanDaddy.com, Thrillist.com, Julib.com, and FOX 11’s “Good Day L.A.”